Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events

Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events
March 16, 2010

Americans are getting into the habit of going online while watching television, with 10% or more of viewers visiting social networks, searching the web and browsing content during major TV events.

Recently, when 29% of the U.S. population tuned into the Academy Awards on March 7, more than 13% of those viewers spent time on the web at the same time. For the 2009 Oscars, 25.6% of the population tuned in and 8.7% surfed the web simultaneously. A large percentage of those watching TV and surfing the web visited Facebook, Google or Yahoo!, a trend also seen in this year’s Super Bowl Super Bowl.

Simultaneous Viewing Summary By Event
2009 Super Bowl 2009 Academy Awards 2010 Super Bowl 2010 Academy Awards
% of Population Watching Event 49.10% 25.60% 47.40% 29.10%
TV Viewers Also Going Online 12.80% 8.70% 14.50% 13.30%
Source: The Nielsen Company
2010 Academy Awards
Top 10 Domains by Simultaneous Usage
RANK Domain % of Simultaneous
Visitors Simultaneous Mins Per Visitor
1 facebook.com 39.5% 15.7
2 google.com 35.1% 3.0
3 yahoo.com 31.0% 5.8
4 msn.com^ 10.7% 1.9
5 aol.com^ 10.0% 3.0
6 comcast.net^ 6.6% 3.0
7 myspace.com^ 6.3% 9.8
8 live.com^ 5.9% 5.1
9 wikipedia.org^ 5.5% 3.9
10 youtube.com^ 5.2% 3.5
Source: The Nielsen Company

^Small base sizes; for directional purposes only

Top Domains by Simultaneous Visitors and Time Spent

Super Bowl XLIV

RANK Domain % of Simultaneous

Visitors
Simultaneous Mins

Per Visitor

1 Google.com 36% 3.8
2 Facebook.com 34% 18.6
3 Yahoo.com 30% 6.5
4 aol.com^ 21% 2.4
5 msn.com^ 11% 2.4
6 live.com^ 7.8% 3.6
7 youtube.com^ 7.3% 16.7
8 comcast.net^ 6.1% 3.6
9 ebay.com^ 5.3% 3.7
10 myspace.com^ 5.3% 14.5
Source: The Nielsen Company

^Small base sizes; for directional purposes only