NBC Fans Social Networks

NBC Fans Social Networks

NBC is extending its audience reach -- to social media -- with "Fan It," a custom-built network affinity program that rewards fans for promoting and interacting with the network's new and returning 2010-11 programs.

NBC presents its fall lineup to advertisers on Monday.

myNBC, Facebook, Twitter, MySpace and FourSquare will launch on May 17 as an ongoing program at www.nbc.com/fanit. The pitch is prizes -- by just watching videos of "The Office" online or talking about "Community" or "The Biggest Loser" on Twitter, fans earn points. (NBC started a similar effort with "Community" earlier in the season.)

Users can then redeem them for various perks: exclusive access to early previews, NBC merchandise or discounts at the NBC store or big-ticket sweepstakes items, like an "Office" prop.

A social-media promotion this season for "Chuck" gave David Paul of Turlock, Calif., the chance to have his photo included in one of the title character's flash-of-brilliance sequences in the May 25 finale.

"What better way to spread the word about our shows then?with the help of our loyal fans,"stated Adam Stotsky, president, NBC entertainment marketing.?He calls the effort a "win-win opportunity" that broadens the shows' visibility.

Added Vivi Zigler, president, NBCU digital entertainment, "Fan It is a natural extension that will keep users engaged with their favorite shows even when they're not on television."?

The "Fan It" initiative extends through the 2010-11 season.