YouTube Scores 101 Online Videos Per Viewer in May

YouTube Scores 101 Online Videos Per Viewer in May
Jack Loechner, Jul 16, 2010 08:15 AM
New data from comScore shows that 183 million U.S. Internet users watched online video during the month of May. YouTube.com achieved record levels of viewing activity with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second, Microsoft Sites ranked third followed by Vevo and Viacom Digital.

Top U.S. Online Video Content Properties by Videos Viewed May 2010 (Total U.S. - Home/Work/University Locations)

Property
Videos (000)
Share of Videos (%)

Total Internet Audience
33,950,891
100.0 %

Google Sites
14,628,095
43.1

Hulu
1,174,844
3.5

Microsoft Sites
642,027
1.9

Vevo
430,257
1.3

Viacom Digital
346,755
1.0

Yahoo! Sites
336,314
1.0

CBS Interactive
333,189
1.0

Turner Network
331,897
1.0

Fox Interactive Media
328,492
1.0

Facebook.com
245,120
0.7

Source: comScore Video Metrix


Google Sites attracted 144.6 million unique viewers during the month, followed by Yahoo! Sites and Vevo.

Top U.S. Online Video Content Properties by Unique Viewers May 2010 (Total U.S. - Home/Work/University Locations)

Property
Unique Viewers (000)
Average Videos per Viewer

Total Internet Audience
182,918
185.6

Google Sites
144,550
101.2

Yahoo! Sites
46,031
7.3

Vevo
45,579
9.4

Facebook.com
45,492
5.4

Fox Interactive Media
44,266
7.4

Hulu
43,541
27.0

CBS Interactive
41,028
8.1

Microsoft Sites
39,416
16.3

Turner Network
35,307
9.4

Viacom Digital
34,572
10.0

Source: comScore Video Metrix


In May, Tremor Media ranked as the top video ad network with a potential reach of 56.2% of the total video viewing audience, while ScanScout Network ranked second with a potential reach of 54.3%.

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers (May 2010 Total U.S. - Home/Work/University Locations)

Property
Unique Viewers (000)
Potential Reach

Total Internet : Total Audience
182,918
100.0 %

Tremor Media
102,787
56.2

ScanScout Network
99,290
54.3

YuMe Video Network
87,508
47.8

Adconion Video Network
86,641
47.4

Advertising.com Video Network
83,877
45.9

BBE
83,026
45.4

Break Media
80,869
44.2

SpotXchange Video Ad Network
76,734
41.9

TidalTV
69,640
38.1

BrightRoll Video Network
67,521
36.9

Source: comScore Video Metrix


Notable findings include:

•The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group), BrightRoll Video Network, and Tremor Media Video Network
•84.8% of the total U.S. Internet audience viewed online video
•144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
•The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
•The duration of the average online video was 4.3 minutes.